Fårup Sommerland aspired to construct the biggest and exhilarating roller coaster in Northern Europe, set to debut in the 2022 season. This demanded more than just grandeur – it necessitated an unforgettable name and a visual identity that would linger in the memory. The chosen name was 'Fønix,' and I crafted the visual identity to embody a reawakening; a dormant force rekindled after years of slumber, now poised to reemerge in all its glory.